Real human weight-loss coaching
Weight loss apps give you tools. We give you a real coach.
Most apps tell you what to track. 28 Days Weight Loss gives you a certified coach who reads your answers, builds your first plan, and helps you adjust when busy weeks, hard days, and motivation dips get in the way.
Takes a few minutes. Human text coaching. No calls, no awkward check-ins. Your first coach-prepared plan may take up to 2 days.
Your coach
Text coaching
Coach
Hi Sarah, I’ve read your brief. Social events and late nights are what usually get in the way, so that’s exactly what your plan is built around.
That already feels different from every app I’ve tried
Coach
That’s the point. What’s one food you’d never want to give up? It helps me make this fit your real life.
An example of the support you can expect.
The problem
Most apps give you tools. Then leave you alone with them.
You can have the perfect tracker, meal plan, and fasting timer, and still fall off. Most people know what to do. The hard part is doing it when your week gets messy.
Apps track your behaviour.
Someone who actually reads your check-ins.
Generic plans assume perfect days.
Your plan changes when your week does.
Motivation fades.
Still there on the days you don’t feel like it.
The process
How 28 Days Weight Loss works
You answer a few questions. A certified coach reads your brief. Your first plan is prepared around your body, schedule, food preferences, and safety notes.
Certified means a vetted, credentialed human coach. Every plan and every reply comes from a real person reading your answers, never an AI or a chatbot.
- 01
Build your brief
Answer questions about your goal, routine, food preferences, what usually gets in the way, health notes, and support style.
- 02
Get matched with a coach
A certified coach reviews your answers and prepares your starting plan.
- 03
Start your first rhythm
Your first plan may take up to 2 days because it is prepared by a person, not generated instantly.
- 04
Adjust as real life happens
Message your coach, complete check-ins, and get help when cravings, plateaus, or schedule changes get in the way.
Real coaching
Your coach helps with the moments that usually break the plan.
Most people do not fail because they lack another tracker. They struggle when real life makes the plan hard to follow: late nights, stressful weeks, social events, low motivation, and “I’ll restart Monday” moments.
Cravings and late nights
It’s 9:47pm. Dinner was hours ago, tomorrow is heavy, and the kitchen is calling. This is where most plans quietly fall apart, and where a tracker has nothing useful to say.
What an app sends
Calorie limit exceeded. Streak lost.
What your coach sends
Dinner was 7 hours ago, so of course you’re hungry. Have the fallback snack we planned, and tomorrow we’ll shift dinner later. This is normal. You’re fine.
Busy weeks
Travel, deadlines, sick kids. Your plan bends around the week you are actually having.
Plateaus
When the scale stalls, your coach reads the whole picture and changes the plan, not just “keep going”.
Meals that fit your life
Food you already know and like, adjusted to your goal. No chef’s fantasy meal plans.
Motivation dips
On the weeks you would usually quit, someone real notices and helps you keep moving.
Safety notes
Your health answers shape your pacing. Some fasting options stay behind coach or medical approval when your answers call for it.
Your first 48 hours
What happens after you join
You’re in.
You are not dropped into an empty app. Your dashboard opens with your brief saved, your coach preparing your first plan, and clear next steps for the first 48 hours.
Fair by design: while your first plan is being prepared, your 7-day guarantee has not started yet.
Right away
Your coach brief is saved
Your coach can see your goal, routine, preferences, and safety notes.
First hours
Your coach is reviewing your answers
Coach Plus gets priority support. Standard still gets human coach support.
Within 2 days
Your first plan is being prepared
Built around your starting point by a person, not generated instantly.
Until delivery
Your guarantee has not started yet
The 7-day clock starts only when your first coach-prepared meal plan is delivered, not while you are waiting.
The first cycle
Your first 28 days build the system.
This is not a 28-day crash plan. The first month is where you build your starting rhythm, learn what gets in your way, and give your coach enough feedback to adjust around your real life.
Days 1–7
Find your starting rhythm
Begin with a plan your body and routine can actually handle.
Days 8–14
Make the first adjustments
Your coach uses your check-ins, hunger, energy, and schedule to refine the plan.
Days 15–21
Handle the messy moments
Cravings, social meals, low motivation, and busy days become part of the plan, not reasons to quit.
Days 22–28
Review what is working
You and your coach use the first month to decide what to keep, change, or simplify.
Day 1 to Day 28, then onwards
Not a crash plan. A starting cycle your coach keeps adjusting, month after month.
Real progress
Real progress is built over months, not days.
The first 28 days are the start of the system. Visible change usually compounds over weeks and months as your plan gets adjusted around your body, routine, and consistency.
Real progress photos, shared with permission. Results vary and are not typical. Your plan is built around you.
28-day progress example
The first 28 days are where the system starts.
One real 28-day starting example, shared with permission. Early change only, not a promise or typical result.
Safe pacing
Not extreme. Not one-size-fits-all.
Your plan is paced around your answers, health notes, food preferences, schedule, and starting point. If something looks too aggressive, your coach helps you slow it down.
Your health answers are read only by a certified coach. Never sold, never shared. They shape a plan that is safe for you.
Gentle starting rhythm
Your first week starts where your body is, not where a template says you should be.
Food you can live with
Meals shaped by your preferences, budget, and how much time you actually have to cook.
Health-aware pacing
Your health notes keep some options behind coach or medical approval.
No shame resets
A messy day is information for your coach, not a reason to start over from zero.
Our guarantee
Start with your brief. Pay only when you are ready to begin.
After your answers are reviewed into a personalised brief, you will choose the support level that fits you.
7-day money-back guarantee, timed fairly
Starts on plan delivery, not payment
Your 7-day guarantee starts when your first coach-prepared meal plan is delivered. If it does not feel like the right support after you have had a real week to try it, you can request a refund.
Cancel anytime, keep your plan.
28 Days Weight Loss is a paid, coach-supported program. Your plan options are shown after your brief is built.
Common questions
Everything people ask before starting
Ready to stop doing this alone?
Build your coach brief and see the plan a real person will use to help you start.
Takes a few minutes. Human text coaching. No calls, no awkward check-ins.